Niche perfume is guided by a spirit of maison

Niche perfume is guided by a spirit of maison

Niche perfumes have especial aroma and are produced special maison differenced from fashion brand. Niche perfume maisons select row materials with high quality, perfumers who have mature technique and artistry. It is the art belong with history and insistence of maison. 

Wearing the niche perfume, it means wearing of maison philosophy. Popular flagrances from fashion brands or cosmetic brands are easily available. The other hand, niche perfumes can not produce in quantity because they are created by raw materials with high quality.　Therefore, its distribution is limited, and it has the advantage of being able to enjoy a different fragrance from others. A Maison has a history and a story. To know the history and story of a maison is to know what it means to wear its fragrance.

　Now, how did the Niche Fragrance come into being and what is its story?

Santa Maria Novella 

 Florence, Italy. The Church of Santa Maria Novella is located near the Santa Maria Novella train station, which is considered the gateway to Florence. Early Gothic in style, with a beautiful façade of white marble and green serpentine stone, the interior of the cathedral is decorated with majestic stained glass windows and frescoes. The church of Santa Maria Novella underwent a long period of renovation during the Renaissance to achieve its present beautiful appearance.

 Thus, the Santa Maria Novella Pharmacy which is important for its architectural and cultural history, said to be the oldest pharmacy in the world, is located in a corner of the Church of Santa Maria Novella.

It originated Dominican monks used herbs they grew to prepare medicines for drinking and application in the early 13th century.

Selected raw materials, commitment to natural

Santa Maria Novella products are used raw materials grown in the exclusive Santa Maria Novella botanical garden in the hills of Florence. As monks used herbs they grew themselves to prepare drinking pills and ointments from the 13th century. Today, they use carefully selected plants from all over the world for ingredients that are not only grown in the botanical gardens in the hills of Florence, but also for those that cannot be produced in Florence.

 Made from natural botanicals, all Santa Maria Novella fragrances are eau de cologne, not perfume. Fragrances have smaller concentrations of perfume, eau de parfum, eau de toilette, and eau de cologne, in that order. 

 For example, rose fragrance is used in many fragrances. How many rose flowers are needed to make one drop of rose essential oil? What a surprise, it takes 50 rose petals in the state of buds that have not yet bloomed. To learn more about the characteristics of fragrances that use only natural fragrances, let us explore the world of fragrances to see details of natural and synthetic fragrances.

Natural and synthetic fragrances

Natural and synthetic fragrances, what are they each? Let us think about roses which is a fragrance that fascinates many people.