One of the most famous woman in the world, Queen Elizabeth II of England, who turned 96 this year. From June 2nd to 5th, 2022, a grand celebration and event of “Platinum Jubilee” was held in London to commemorate the 70th anniversary of his reign.
To commemorate the throne of Queen Elizabeth, Floris has released a commemorative perfume called “Platinum 22”. Floris is a brand that has long been loved by celebrities around the world as a purveyor to the British royal family.
Today, let’s take a look at how to enjoy perfume and special FLORIS selections. At the same time we discover the history of “FLORIS”, the highest royal warrant fragrance brand that has continued their business for nearly 300 years in London.
The History of FLORIS
There is a famous street called Jamin Street in the St. James district of Westminster, London. It is a main street where the world’s best men’s clothing stores are lined up. In that corner, Floris has been a long-established perfume purveyor to the British royal family for nearly 300 years.
The store of FLORIS is full of elegance with a quiet appearance. When you open the door, a clerk dressed in a suit will warmly and carefully welcome you. They will check and find immediately your tone of incense. Find and propose the best products that their customers are looking for. This is a philosophy of FLORIS’s long-lasting customer service.
The Honor of Royal Warrant
Founded in 1730, Juan Famenius Floris left Menorca, Spain in the Mediterranean to set up a Floris as a luxury cosmetics store on Jamin Street, where combs and toothbrushes for barbers were sold, and then started to produce perfumes in the basement of the store.
Mr.Flores produced his own scent of the clean citrus with lots of mandarin, bergamot and lemon because he missed his hometown Menorca. Soon this perfume quickly became known throughout London and established his company as a fragrance brand.
The first time when Floris was awarded Royal Warrant was in 1840. When Queen Victoria married Prince Albert of Germany, who has no title, Floris produced a special fragrance to celebrate their marriage.
The titles of royal warrant continued to be awarded to Floris, George IV also gave a special title as a “British Royal Warrant Barber and Perfume Dealer” to Floris. In honor of their achievements, the manufacture and sale of combs, toothbrushes, and mouthwash have grown in business, and the brand name has gained worldwide recognition.
The Royal Warrant is a prestigious title given only to selected brands that can certify good and ongoing relationships with the royal family, and provide high quality products. Even now, Her Majesty Queen Elizabeth II and Her Majesty Prince Charles have awarded the “Royal Warrant Permit” to Floris.
The list of customers of FLORIS, there are so many names of queens and kings, princes and princesses, dukes and their wives. The list also shows the scents and tastes of each as if they were telling the history of the royal family.
Platinum jubilee commemorative perfume PLATINUM 22
Queen Elizabeth II is a rare queen who loves horseback riding and dogs, and has been so much loved and respected by the people for her humor and good taste. It is probably the Queen’s personality why she was so loved and has received many congratulatory messages from people all over the world.
Floris has released “Platinum 22” to commemorate the 70th anniversary of the Queen’s reign , which shows their special respect for the Queen. They produced this perfume with the flowers which bloom in the gardens of Buckingham Palace, and while thinking about the Queen’s 70-year achievements, the perfume expresses her noble and eternal brilliance.
The top notes of orris, oats and lime are softly scented in the middle of roses and violets, and the scents of black tea, amber and musk express the queen’s achievements of stability and harmony, especially her deep affection as a mother.
Prince Charles also took the stage at the celebration concert at Buckingham Palace. People all over the world applauded in the scene where he called “Mummy! / Mom!”, and expressed their gratitude. The Queen never forgot that she is not only the mother of England but also a mother of Prince Charles.
A noble fragrance celebrating the glory of Queen Elizabeth, who also has contributed to international politics after the war. There were so many difficulties in these years such as a pandemic, departure of Prince Harry, and the farewell to her beloved husband, but the Queen never ever gave up. The perfume will be a lifelong memory.
How to enjoy perfume
Wearing a scent is like wearing an invisible aura. Isn’t a really good scent something that opens up people’s sensibilities? The scent selected by your own sensibilities gives you peace of mind and gives you a mysterious power like a talisman.
Duration of scent
Perfumes are made from fragrances, alcohol and distilled water, and the duration of the scent varies depending on the concentration of the fragrance. The fragrance concentration and duration are not stipulated by law, so they vary depending on each brand, but they are roughly classified into the following types.
Parfum fragrance concentration: 15% to 30% Duration approx. 5 to 7 hours
Parfum, which has a high fragrance concentration and a long duration, enjoys a luxurious and deep scent.
It smells for a long time with only a small amount, so it will be necessary to adjust where and how much to apply based on body temperature, temperature, humidity, etc. However, once you learn how to use Parfum properly, the scent will become a part of you.
Eau de Parfum Perfume concentration: 8 to 15% Duration approx. 5 hours
Eau de toilette fragrance concentration: 5-8% Duration approx. 3-4 hours
Cologne fragrance concentration: 3-5% Duration approx. 1-2 hours
How much and where to apply your perfume
There are various types of perfumes, but did you know that the scent when you put it on and the scent after a while will change? The scent changes in three stages over time, called “scent standing”.
Top note: Aroma about 5 to 10 minutes after application
Middle note: Aroma of about 30 minutes to 2 hours after application
Last note: Aroma after 2 hours of application
Perfumes made from many types of fragrances change their scent from highly volatile to low volatile. The scent is strong at the moment of application, but it gradually changes to a soft and mellow scent over time.
The top notes often use a highly volatile citrus scent. From citrus such as orange, lemon and grapefruit to herbs such as lavender and rosemary. Gives a refreshing and fresh impression.
The middle note is well-balanced with the fragrance that is the main scent, giving a gorgeous image. In particular, floral fragrances have been loved by women of all ages as a classic fragrance for ladies’ fragrances.
The last note contains base fragrances such as woody and green. Over time, it will change to a scent that is familiar to the skin. It leaves the impression of a cool and sexy adult such as long-lasting musk and patcheri.
The place to put on is more important than the amount of perfume to put on. Depending on where you use it, the scent may be too strong and it may be a nuisance to those around you, so be careful.
Generally, the best places to apply perfume are behind the ears and wrists, but some people also apply it to the back of the knees, the inside of the arms, the waist and ankles. In places where a strong scent is not acceptable, such as in business situations, you can suppress the scent by attaching it to your ankles or the back of your knees.
If you add perfume to small items such as handkerchiefs and pocket squares of suits, you can enjoy the scent all day while adjusting.
How to apply perfume depends on the type. Parfum is attached with one drop of “dots”, and eau de toilette is attached with a few drops of “lines”. And it is said that the low-concentration cologne is attached by “face”.
And it is the middle note that the perfume shows its true character. The period of 30 minutes to 2 hours after application is the time when the perfume is most calm. Please try your scent according to TPO when, where and how much.
FLORIS Special Selections
We would like to introduce the recommended perfumes of Flores, which has a history of 300 years.
FLORIS Men’s Santal
Top notes: bergamot, black pepper, cardamom
Middle note: lavender, jasmine, nutmeg, cloves
Last note: sandalwood, patchouli, vanilla, amber
In the tradition and inheritance of 300 years since its establishment, Floris has left behind various recipes. Most of them are trade secrets that only the successors of the family business have been allowed to manage. This Santal is a modern reprint inspired by these old recipes.
The citrus bouquet scent changes the top from fresh citrus with tingling and black pepper to spice-based middles such as cardamom, nutmeg and cloves. At this time, the lavender that scents softly is an accent. Gently blends into the skin.
The British royal family gained supremacy over the maritime kingdom during the heyday of the absolute monarchy, during the time of Queen Elizabeth I. After working at the East India Company, we brought various spices from Asia to Europe. Spices have always been a luxury item for Europeans.
The sensual scent with this spice is the scent of the opposite sex, which is a nostalgic longing for its capacity. A healing scent reminiscent of nostalgia and nostalgia somewhere, isn’t it in everyone’s memory?
The perfumer recipe, which is also a proof of FLORIS’ tradition and inheritance, is still evolving day by day as the times change, while faithfully reproducing its manufacturing method and carefully protecting it. We were among the first to incorporate sustainable efforts to protect the earth in a sustainable manner.
FLORIS Men’s JF
Top notes: bergamot, lemon, mandarin, lime
Middle note: Jasmine, Petitgrain
Last note: amber, musk, cedarwood
JF is named after the acronym of founder Juan Famenius Floris. As a masterpiece of Floris, it is a popular perfume for men of all ages.
Especially for men who spend most of their day in the office, the smell of sweat during the day begins to be anxious due to the power saving caused by the recent Korona-ka. If you are looking for a perfume that is too tight and does not bother you and makes you feel refreshed, this is a must-try item.
A famous incense that creates a dignified adult elegance with the scent of citrus floral and the scent of spices. After-five is ready with just one touch. It’s cool even if an adult woman wears it with a black suit!
FLORIS Men’s NO.89
Top notes: bergamot, lavender, orange, nutmeg
Middle note: Rose, Jasmine, Ylang Ylang
Last Note: Geranium, Cedarwood, Sandalwood
89 Jamin Street, the address, a proof of Flores’ tradition and succession. It is a famous incense that represents Flores named from here. It gained a reputation among British gentlemen in the 18th century, who were also successful in the industrial revolution and business, and quickly became known around the world.
The citrus citrus fragrance on the top has a dry, refreshing cleanliness unique to men. As it dries down, the clean talc scent will change to a gentle scent that is slightly familiar to the skin.
This scent, which can be said to be the face of Flores, has a soft, warm and nostalgic scent. Immerse yourself in a nostalgic world, forgetting the hustle and bustle of the city for a moment and relaxing. It is a perfect item even in such a case.
Floris Ladies Sol Amber
Top notes: bergamot, pineapple, galbanum
Middle note: pink pepper, geranium, jasmine, melilot
Last note: amber, vanilla, musk
A ladies’ fragrance sol amber with the image of an azure Mediterranean color, an orange sun, and a gentle breeze. The scent of sweet pineapple fruit, which is based on a refreshing green color, makes people smile.
Once upon a time, I met a girl with the most wonderful smile, who always captivates people wherever she goes. Her aura is just an orange sun and a yellow pineapple. Everyone has a little conversation with her and is surrounded by that peaceful and calm aura.
Sol Amber is a perfume that is as bright and healthy as her, and above all, a sense of purity and cleanliness. Over time, the blend of soft geranium flowers shows boldness and transforms into an exotic appearance. What a sexy development.
Floris Ladies Cefiro
Top notes: mandarin, orange, grapefruit, lime
Middle note: jasmine, cardamom, nutmeg,
Last note: sandalwood, sandalwood, green tea
The citrus floral scent Cefiro is filled with the very royal classic clean scent of the Mediterranean breeze.
The elegant scent of mandarin oranges and grapefruit limes, which are generously used, will instantly change your mood into a gentle healing. The refreshing citrus has a clean scent that is loved by everyone. I’m happy that it can be used anywhere, day or night.
FLORIS Ladies Special Number 127
Top notes: bergamot, lavender, orange, petit grain
Middle note: geranium, neroli, rose, ylang-ylang
Last note: musk, patchouli
In 1890, when Europe was being reorganized due to the Crimean War in the 19th century and the reform of Russia, the “Orlov Special” was specially formulated in honor of the achievements of the Duke of Orlov in Russia.
The recipe was listed on page 127 of Floris’s Formulation List. The “Orlov Special”, which was used by successive politicians and bureaucrats, has always been a favorite of celebrities around the world.
The original combination of bergamot with orange and petit grain with neroli softly transforms into middle note geranium. When it is warmed up by body temperature, the calm scent of musk becomes moist.
Summary
It’s no wonder that the perfume, which has long been a favorite of celebrities around the world, including the royal family, has its own reasons. Reliable technology and trust cultivated through tradition and inheritance. Flores will slowly but surely deliver the best perfumes to you in the future at the same pace as before.